Who are we Selling?

Coming out of the gate, we need to be laser focused on what our target is for acquiring Behavior Sales Clients.

There are 3 primary things you are looking for in a potential client:

1- Are they using Zoom or another video meeting app?
2 -Are they an innovator or early adopter? (Meaning do they make quick decisions to be ahead of the curve, or the front of the pack?)
3 - Are they in remote sales?

Ideal Customer Persona

That is your ICP. Ideal Customer Persona. Keep that in mind with all your prospecting efforts.

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